Eggless (2019), 10:17, color, sound
Single-channel HD video
Inspired by Betty Crocker’s marketing strategy (developed by Freud-devotee Edward Bernays) to have housewives “add an egg” to their cakes, Eggless is a meditation on fertility & worship through the lens of eggs as a commercialized symbol of rebirth, an erotic object, and a diet staple.
Supported by Smack Mellon Artist Studio Program.
Read about it on The Believer’s Off Brand Video column.